Bar & resto-bar advertising in Québec

The birthplace of the DartsMedia network

Québec is where it all began. Headquartered in Montréal, DartsMedia built the core of its owned network of in-bar digital signage here: screens installed and operated directly in the province's bars and resto-bars. This is where the network is densest, and Québec is DartsMedia's second-largest territorial presence.

The Québec network spans venues in many cities, from major urban centres to regional hubs. Each campaign's audience — visits (a gross, non-deduplicated count) and impressions — is an estimate, calculated using our methodology inspired by OOH/DOOH standards, not an exact count.

The regions of Québec

Network coverage extends across several regions of Québec, from Greater Montréal out to regional markets:

• Greater Montréal / Laval
  Cities covered: Montréal, Laval, Longueuil, Brossard, Dorval, Lachine
• Montérégie
  Cities covered: Saint-Jean-sur-Richelieu, Granby, Sorel-Tracy, Chambly, Saint-Constant
• Estrie
  Cities covered: Sherbrooke, Coaticook, Cowansville, Lac-Mégantic, Magog
• Outaouais
  Cities covered: Gatineau, Grenville, Shawville
• Capitale-Nationale
  Cities covered: Québec
• Laurentides
  Cities covered: Sainte-Thérèse, Mirabel, Blainville, Saint-Eustache, Mont-Laurier
• Abitibi-Témiscamingue
  Cities covered: Val-d'Or, La Sarre, Rouyn-Noranda, Senneterre
• Saguenay–Lac-Saint-Jean
  Cities covered: Saguenay, Chicoutimi, Roberval, Normandin
• Mauricie / Centre-du-Québec
  Cities covered: Drummondville, Trois-Rivières, Victoriaville, Shawinigan
• Bas-Saint-Laurent / Gaspésie
  Cities covered: Rimouski, Montmagny, Chandler, Sainte-Anne-des-Monts

Why DOOH in bars

The bar and resto-bar are social spaces frequented by an adult audience that is relaxed and receptive. Unlike online media, in-bar signage cannot be scrolled past, skipped, or filtered out by an ad blocker. The message lives in the physical environment, on screens visible for the full duration of a drink. It is a rare kind of attention: captive, shared, and anchored in a moment of enjoyment.

This logic drives our approach to the Qualified CPM — thinking in terms of useful cost of attention rather than raw impression volume.

Formats & delivery

Campaigns run on looping digital screens in four-week cycles. Formats support animated as well as static creatives, with creative validation before going live and proof-of-play to back it up. The Québec network serves province-wide campaigns as readily as regional or market-level targeting.

Planning a campaign in Québec? Explore our solutions for advertisers or write to us directly.